2022 - 2025
Onda
A members' club platform for access, bookings, and concierge.
- Role
- CTO · product design + engineering
- Timeline
- 2022 - 2025
- Live
- ondalife.com
- Monthly revenue
- $200K+
- Grew from zero to more than $200K monthly recurring revenue in two years.
- Access network
- 250+
- Members could discover private clubs, workspaces, restaurants, and partner venues.
- Member apps
- iOS + Android
- Native mobile apps covered discovery, maps, bookings, chat, and membership access.
- Operator workflow
- Partner tools
- Partner and internal teams could manage bookings, members, concierge work, and reporting.
Overview
What the product needed to do.
Onda helped members find and book private clubs, workspaces, restaurants, events, and concierge support across global destinations.
I built the platform from scratch: brand, native apps, public web, partner dashboard, admin, backend, membership logic, bookings, and analytics.
Main takeaway
The work turned a high-touch membership model into software that could handle acquisition, access rules, bookings, concierge, and partner operations.
Product surfaces
What users and operators got.
Member apps
Mobile discovery, maps, bookings, chat, membership state, and wallet-style pass flows.
Public web
Applications, city guides, club pages, editorial content, private partner routes, and member account flows.
Backoffice
Tools for members, clubs, events, bookings, documents, concierge queues, reporting, and analytics.
Partner tools
Organization-gated workflows for partner teams handling bookings, members, and concierge requests.
Systems built
What made it work.
Membership lifecycle
Applications, approvals, checkout, tiers, renewals, billing profiles, and member status in one flow.
Discovery and access
Search, maps, filters, CMS content, and tier-based access helped members find what they could book.
Bookings and events
Club approvals, SevenRooms reservations, event decisions, reminders, and notifications kept bookings moving.
Concierge operations
Structured requests, Sendbird chat, admin assignment, summaries, outcomes, and metrics supported the service team.
Technology
Stack, services, and integrations.
The stack and services behind the shipped product.
Product
- Next.js
- React
- Tailwind CSS
- Radix UI
- Vercel
Mobile
- Expo
- React Native
- Expo Router
- NativeWind
- EAS Build
Platform
- Express
- Apollo GraphQL
- Prisma
- PlanetScale
- Inngest
Services
- Stripe
- Clerk
- DatoCMS
- Algolia
- Sendbird
- SevenRooms
- Sentry
- PostHog
Role and remit
What I lead.
The product, platform, and operational areas I lead across strategy, shipping, and ongoing work.
Public site and member portal for applications, discovery, editorial content, and account flows
Expo iOS and Android apps for clubs, maps, bookings, chat, and ONDA Pass
Internal admin for members, venues, events, bookings, concierge, and analytics
Partner dashboard with organization-level access, member lookup, and booking tools
Backend services for memberships, search, payments, passes, events, and notifications
Stripe subscriptions, booking approvals, concierge operations, reporting, and lifecycle emails